Project 03 / concept
A Softer World
- Client
- Rhode (concept)
- Category
- Campaigns
- Year
- 2026
- Services
- Product Visualization / Art Direction
A studio concept built around one question: what does Rhode's glazed, understated world look like when it is allowed to be playful? Two images answer it, a cotton candy still life and an immersion study.
The challenge
Concept work has to earn its keep: it exists to show taste and technical range, not to imitate the brand's existing feed. The images needed to be recognizably Rhode while doing something the brand had not published.
Creative direction
Sweetness as a material. The lip tint sinks into spun sugar in the hero; in the second study it tumbles inside a wine glass as water pours in. Pink stays monochrome so the product label remains the sharpest element in both frames.
Process
- 01Product modeling and label reproduction
- 02Cotton candy groom and fiber material study
- 03Fluid simulation for the pour
- 04Color grading to hold one pink across both images
Final work
02 images
Where it lives
- Campaign key visual
- Social teaser crops
Result
A two-image concept that reads as one campaign. Shared publicly as portfolio work, clearly labeled as a concept, and the studio's most direct demonstration of liquid and soft-body work.
